Privacy Policy

    Effective March 15, 2026

    Aligned, MBPYC. NamasTen® ("the Company," "we," "us," or "our"), operating under MagentaStars LLC and Aligned Legacy Ventures, LLC, is committed to protecting the privacy and "Sacred Sanctuary" of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.mbpyc.com) and use the NamasTen™ mobile application (collectively, the "Service").

    Please read this Privacy Policy carefully. By accessing or using the Service, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

    1. Information We Collect

    We may collect information about you in a variety of ways. The information we may collect on the Service includes:

    A. Personal Data (Information You Provide)

    Personally identifiable information and account/profile information, such as your name, email address, telephone number, billing address, shipping address (if applicable), username, password, and demographic information such as age range, gender, hometown, and interests that you voluntarily provide when you create an account, purchase a subscription, contact us, complete forms, respond to surveys, or participate in Service activities such as the NamasTen™ 10-week journey or Alma's Garden™ family programming.

    B. Health and Wellness Data (Mindfulness/Yoga Practice Data)

    Because the Service supports mindfulness, yoga, prayer, breathwork, and wellness habit-building, you may choose to provide (or generate through your use of the Service) certain health- or wellness-related information, which may include:

    • wellness goals and intentions (e.g., stress reduction, sleep, mobility, strength, resilience);
    • self-reported mood, stress level, energy level, or check-in reflections;
    • physical practice preferences and limitations (e.g., injuries, discomfort areas, contraindications you share, movement preferences);
    • session/activity participation (e.g., completed sessions, streaks, minutes practiced, content viewed, Seven Gates module progress);
    • reminders you set, notes you enter, and responses to prompts.

    Important clarity: We are not a "covered entity" or "business associate" under HIPAA for most consumer uses of the Service, and information you provide in the Service is generally not "Protected Health Information" under HIPAA. We still treat wellness data with great care and apply safeguards as described in this Policy.

    C. Children's Data (Alma's Garden™)

    Our Service includes "Alma's Garden™," family-oriented content intended to be used with a parent or guardian. The current experience does not yet include a verifiable parental-consent process. It should not be used by children under 13, and a parent or guardian should not submit a child's personal information through it.

    D. Derivative / Usage Data (Collected Automatically)

    Information our servers and systems may automatically collect when you access or use the Service, such as IP address, device identifiers, browser type, operating system, language, access times, app version, referring/exit pages, crash logs, diagnostic logs, and interactions with features and content.

    E. Cookies, Pixels, and Similar Tracking Technologies

    We (and our third-party partners) may use "cookies," SDKs, pixels, tags, web beacons, local storage, and similar technologies to:

    • remember preferences and keep you signed in (where applicable);
    • understand usage and performance of the Service;
    • measure the effectiveness of marketing campaigns; and
    • help deliver and evaluate advertising/retargeting (where enabled).

    Tracking note (Alma's Garden): We do not knowingly use tracking technologies to deliver targeted advertising to children under 13, and we do not knowingly permit behavioral advertising in Alma's Garden experiences.

    F. Financial Data

    Financial information related to your purchases (e.g., subscription status and transaction history). Payment card information is generally collected and stored by our payment processors and app store platforms rather than by us.

    G. Mobile Device Data

    Device information such as device model, manufacturer, mobile device ID, and operating system. With your permission, we may collect approximate location information or other device permissions you enable. You can control device permissions in your device settings.

    H. Communications

    If you contact us (for support, coaching questions, or administrative matters), we may collect the contents of your message and contact details, and we may keep records of our responses.

    I. What's Your Verse?™ (Mood-to-Verse Tool)

    What's Your Verse?™ requires no account, no email, and no sign-up. Your mood selection is processed only in your browser to display a verse and prayer. Aggregated usage counts (e.g., how many times a mood was chosen or shared) are stored in your own device's local storage and are not transmitted to us or to any third party. We do not treat mood selections as health data, and the tool is not intended to collect medical information.

    J. Homepage Feelings and Alma Conversations

    When you tap a feeling or enter words on the homepage, that text is used to prepare an Alma conversation. If you choose to send it, the message is processed by our AI service. For signed-in users, it is also saved to the account's chat history and may be used to remember the visit. We do not sell this information.

    K. Third-Party Tracking & Marketing Analytics

    We may use third-party analytics and marketing tools that collect information automatically through cookies, pixels, SDKs, or similar technologies. We configure these tools to support our legitimate business purposes. Where required by law, we will obtain your consent before placing or reading certain cookies/pixels.

    2. Use of Your Information

    Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Service to:

    • Create, authenticate, and manage your account.
    • Provide, personalize, and deliver wellness content including recommendations based on your preferences and usage.
    • Administer the NamasTen™ journey, Alma's Garden™ programming, and Seven Gates of Attention and track participation/progression.
    • Process transactions, subscriptions, payments, and refunds.
    • Send service-related communications (e.g., account notices, confirmations, security alerts).
    • Send optional marketing communications and "Soul Care" resources (you can opt out as described in Section 6).
    • Maintain the safety, security, and integrity of the Service.
    • Conduct analytics, research, and service improvement.
    • Develop new products, services, features, and content.

    3. Disclosure of Your Information

    We may share information we have collected about you in certain situations. We share only what is reasonably necessary:

    • By Law or to Protect Rights: If we believe disclosure is necessary to respond to legal process or protect the rights, property, and safety of the Company, our users, or others.
    • Service Providers: Third-party vendors that perform services for us, such as hosting, payment facilitation, email delivery, analytics, and security services.
    • App Store Platforms: Apple App Store or Google Play may process certain information independently under their own privacy policies.
    • Affiliates: We may share your information with MagentaStars LLC and Aligned Legacy Ventures, LLC for operations and internal administration.
    • Business Transfers: If we reorganize, merge, sell, or transfer all or part of our business, we may disclose your information as part of that transaction.

    We do not share children's personal information from Alma's Garden™ with third parties for their own marketing purposes.

    4. Children's Privacy (Alma's Garden) — COPPA Notice

    Protecting children's privacy is part of our sacred responsibility.

    • Scope: Alma's Garden™ content is intended for use by families with parental supervision.
    • Children Under 13: The current experience does not provide verifiable parental consent and should not be used by children under 13.
    • Parent Notice: Do not enter a child's name, voice, health details, or other personal information into Alma's Garden™.
    • Requests: A parent or guardian may contact us to request review or deletion of information they believe a child submitted.
    • No Behavioral Advertising: We do not knowingly use children's personal information for targeted advertising.

    5. Security of Your Information

    We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

    5A. AI Data Processing & DPA

    Conversations with Alma™, our AI reflection and prayer companion, are processed by approved service providers under a Data Processing Agreement (DPA). We have enabled data opt-out controls so that your messages are not used to train AI models. Access is restricted, but authorized access may occur when needed for service operations, safety, support, or legal obligations. A DPA governs how your data is handled — view DPA.

    6. Your Rights and Choices

    A. Account Information

    You may at any time review or change the information in your account or terminate your account by logging into your account settings.

    B. Access, Correction, Deletion, and Portability

    Subject to applicable law, you may have the right to:

    • request access to the personal information we maintain about you;
    • request correction of inaccurate personal information;
    • request deletion of your personal information; and
    • request a copy of certain information in a portable format.

    C. Tracking Choices

    Your choices depend on whether you are using our website or mobile app:

    • Cookie banner / consent tools (where enabled) to accept or reject certain categories of cookies/pixels.
    • Browser controls to remove or reject cookies.
    • Google Analytics opt out: tools.google.com/dlpage/gaoptout
    • Device controls (mobile) to limit ad tracking.

    D. Emails and Communications

    If you no longer wish to receive marketing correspondence, you may opt-out by using the "unsubscribe" link in our communications or updating your account preferences. We may still send you non-promotional, service-related communications.

    7. California Privacy Rights

    California residents may have additional rights under the California Consumer Privacy Act (CCPA), such as the right to know, delete, correct, and opt out of the "sale" or "sharing" of personal information. We do not sell personal information. We do not knowingly sell or share the personal information of children under 16.

    8. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Effective Date." If changes are material, we may provide additional notice within the Service. You are encouraged to periodically review this Privacy Policy.

    8A. GDPR / EEA-UK Privacy Disclosures

    If you are located in the European Economic Area, the United Kingdom, or Switzerland, the GDPR may apply.

    • Controller: Aligned, MBPYC. NamasTen® (operating under MagentaStars LLC and Aligned Legacy Ventures, LLC).
    • Legal Bases: Contract, legitimate interests, consent, and legal obligation.
    • International Transfers: Your data may be processed in the United States using appropriate safeguards.
    • GDPR Rights: Access, correct, delete, object, restrict processing, data portability, and the right to withdraw consent.

    9. Contact Us

    If you have questions or comments about this Privacy Policy, want to exercise your privacy rights, or are a parent/guardian reaching out about Alma's Garden, please contact us at:

    Aligned, MBPYC. NamasTen®
    Attn: Privacy Officer
    Website: www.mbpyc.com
    Registered Under: MagentaStars LLC / Aligned Legacy Ventures, LLC

    Last Updated: March 15, 2026